Email marketing has officially hit its stride, and is taking its rightful place alongside traditional marketing efforts. But it promises to be boosted by the rise of the social inbox — and that’s where things get trickier.
Email marketing has officially hit its stride, and is taking its rightful place alongside traditional marketing efforts. But it promises to be boosted by the rise of the social inbox — and that’s where things get trickier.
A post-mortem evaluation after a year-long Web redesign gave us the chance to reflect on our success and crystallize learnings from the project.
When your Web content is good, it not only attracts visitors, but it incites a viral sharing of the information, which results in high link conversions. If it isn’t, no SEO tricks will help you.
Radio Shack has launched an ad campaign aimed at overhauling its brand image. In its marketing, the retailer has shortened its name to “The Shack” and adopted a wacky tone (presumably à la the bizarro-world marketing antics of Burger King) that seems designed to reach a younger audience.
“If you think about how you use nicknames, [...]
This week a mailer announcing Target’s newly redesigned private brand landed in our mailbox, complete with coupons for many of the products in the private label family. The new Up & Up brand, with its multicolored category system and bubbly upward-pointing arrows, is a departure from the Target bullseye logo. It also seems like a [...]
