Contrary to popular belief, people do still read online — but the trick is serving up the right content at the right time. Web copy has the power to create deep brand loyalty. Read this summary of Denise Wilton’s IxDA presentation.
Contrary to popular belief, people do still read online — but the trick is serving up the right content at the right time. Web copy has the power to create deep brand loyalty. Read this summary of Denise Wilton’s IxDA presentation.
Storytelling is so much a part of what I do — but without an understanding of craft, narratives can fall flat. Cindy Chastain shared tips for thinking like a storyteller during IxDA10.
Learn why starting with content strategy will give your online presence more than a pretty face, but a heart and soul.
Email marketing has officially hit its stride, and is taking its rightful place alongside traditional marketing efforts. But it promises to be boosted by the rise of the social inbox — and that’s where things get trickier.
A post-mortem evaluation after a year-long Web redesign gave us the chance to reflect on our success and crystallize learnings from the project.
