Why online copywriting is more important than ever

Contrary to popular belief, people do still read online — but the trick is serving up the right content at the right time. Web copy has the power to create deep brand loyalty. Read this summary of Denise Wilton’s IxDA presentation.

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How to write, design and think like a storyteller

Storytelling is so much a part of what I do — but without an understanding of craft, narratives can fall flat. Cindy Chastain shared tips for thinking like a storyteller during IxDA10.

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Why I embrace content strategy (and you should too)

Learn why starting with content strategy will give your online presence more than a pretty face, but a heart and soul.

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A double threat for email marketing (and that could be a good or bad thing)

Email marketing has officially hit its stride, and is taking its rightful place alongside traditional marketing efforts. But it promises to be boosted by the rise of the social inbox — and that’s where things get trickier.

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Lessons from a Web Redesign Post-Mortem

A post-mortem evaluation after a year-long Web redesign gave us the chance to reflect on our success and crystallize learnings from the project.

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