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	<title>Night Writer Communications &#187; Blog</title>
	<link>http://nightwritercommunications.com</link>
	<description>Freelance copywriter and Web content strategist Stacey King Gordon - Night Writer Communications</description>
	<lastBuildDate>Wed, 28 Jul 2010 19:50:07 +0000</lastBuildDate>
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		<title>Don&#8217;t call them users!</title>
		<description><![CDATA[When we talk about creating Web sites and online experiences, we talk about users. But there’s a debate simmering in the online and software communities about whom we as user experience professionals are really serving — and what we should call them.]]></description>
		<link>http://nightwritercommunications.com/2010/06/dont-call-them-users-2/</link>
			</item>
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		<title>Paris, je t&#8217;aime</title>
		<description><![CDATA[Content strategists from across the globe flocked to Paris in April — and stayed much longer than we anticipated. Read about my biggest a-ha's from the first-ever content strategy conference.]]></description>
		<link>http://nightwritercommunications.com/2010/05/paris-je-taime/</link>
			</item>
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		<title>Five meaningless phrases to never use again in B2B copy (if you can help it)</title>
		<description><![CDATA[There are only so many words in our toolbox for B2B marketing copy. But if we use them too much and depend on them to carry the weight of our messages, customers tune out.]]></description>
		<link>http://nightwritercommunications.com/2010/03/five-meaningless-phrases-to-never-use-again-in-b2b-copy-if-you-can-help-it/</link>
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		<title>Five ways to finesse your Web forms</title>
		<description><![CDATA[As ubiquitous as they are, why do so many Web forms leave us frustrated with poor usability? Use these guidelines to reward users and meet your goals with your online forms.]]></description>
		<link>http://nightwritercommunications.com/2010/03/five-ways-to-finesse-your-web-forms/</link>
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		<title>The Right Way to Wireframe: reflection on a hands-on workshop</title>
		<description><![CDATA[What happens when a verbal thinker and independent creative has to work visually and collaboratively, racing against the clock? Read about my experience with this popular UX workshop.]]></description>
		<link>http://nightwritercommunications.com/2010/02/the-right-way-to-wireframe-reflection-on-a-hands-on-workshop/</link>
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		<title>Why online copywriting is more important than ever</title>
		<description><![CDATA[Contrary to popular belief, people do still read online — but the trick is serving up the right content at the right time. Web copy has the power to create deep brand loyalty. Read this summary of Denise Wilton's IxDA presentation.]]></description>
		<link>http://nightwritercommunications.com/2010/02/why-online-copywriting-is-more-important-than-ever/</link>
			</item>
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		<title>How to write, design and think like a storyteller</title>
		<description><![CDATA[Storytelling is so much a part of what I do — but without an understanding of craft, narratives can fall flat. Cindy Chastain shared tips for thinking like a storyteller during IxDA10.]]></description>
		<link>http://nightwritercommunications.com/2010/02/how-to-write-design-and-think-like-a-storyteller/</link>
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		<title>Why I embrace content strategy (and you should too)</title>
		<description><![CDATA[Learn why starting with content strategy will give your online presence more than a pretty face, but a heart and soul.]]></description>
		<link>http://nightwritercommunications.com/2010/02/why-i-embrace-content-strategy-and-you-should-too/</link>
			</item>
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		<title>A double threat for email marketing (and that could be a good or bad thing)</title>
		<description><![CDATA[Email marketing has officially hit its stride, and is taking its rightful place alongside traditional marketing efforts. But it promises to be boosted by the rise of the social inbox — and that's where things get trickier.]]></description>
		<link>http://nightwritercommunications.com/2010/01/a-double-threat-for-email-marketing-and-that-could-be-a-good-or-bad-thing/</link>
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		<title>Lessons from a Web Redesign Post-Mortem</title>
		<description><![CDATA[A post-mortem evaluation after a year-long Web redesign gave us the chance to reflect on our success and crystallize learnings from the project.]]></description>
		<link>http://nightwritercommunications.com/2010/01/lessons-from-a-web-redesign-post-mortem/</link>
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