16 Dec 2014

Suite Seven wins 2014 Davey Award

Suite Seven wins 2014 Davey Award

Content strategy agency Suite Seven received a silver 2014 Davey Award for Copywriting on behalf of Sterling Jewelers, the parent company of Kay Jewelers and Jared the Galleria of Jewelry. Launched in late 2013, JewelryWise.com is designed to educate and inspire jewelry shoppers as they research and make decisions about jewelry to purchase for themselves […]

25 Jun 2014

When brands break their promise

When brands break their promise

Earlier this month, the San Francisco Chronicle published the results of research it did into Airbnb rentals around the city and how they may affect the cost and availability of actual housing for the people who live there. To be clear, my intention is not to pick a side in SF’s emotional housing debate or […]

27 May 2014

With content marketing, the devil’s in the details

With content marketing, the devil’s in the details

I’ve got a peeve. It’s not the biggest annoyance in the world, but it does stop me in my tracks every time I encounter it. Maybe I’m being too literal (it wouldn’t be the first time). I just filled out a form so I could download a company’s white paper. No problem with that for […]

20 May 2014

Overheard in the C-suite: 3 ways to get your execs into content marketing

Overheard in the C-suite: 3 ways to get your execs into content marketing

Thought leaders sit at the top of the food chain at most companies, driving your business forward. They’re the ones taking meetings, negotiating the big deals, overseeing teams and keeping the lights on. In other words, they have a huge amount of experience, industry expertise and company mindshare. They have amazing opinions and points of […]

16 May 2014

Why effective content managers aren’t above a little bribery

Why effective content managers aren’t above a little bribery

When companies first decide to ramp up content marketing, enthusiasm is through the roof. Young go-getters see opportunities to gain visibility and recognition, both in the company and their industries. They churn out articles, ebooks and infographics with the crazed determination of a honey badger. Meanwhile, senior staff begrudgingly works content creation into their schedules. […]

12 May 2014

The solutions to the world’s problems: buried in content no one reads?

The solutions to the world’s problems: buried in content no one reads?

What if there was information out there that could end world hunger tomorrow? Reverse climate change? Fix unemployment? There very well could be! We just can’t find it because it’s hidden away in some inaccessible place on someone’s website. Why do so many organizations create content without any regard for how, when and where people […]

5 May 2014

5 ways to generate great content with limited resources

5 ways to generate great content with limited resources

Businesses everywhere are experiencing lower returns on advertising investments as savvier customers seek real information to guide their purchase decisions. Unfortunately, most businesses aren’t set up to continue creating the volume of high-quality inbound content necessary to fill the top of the sales funnel over time. In fact, when we survey customers about their No. […]

29 Apr 2014

Content curation done “right”

Content curation done “right”

Effective content curation is like being the editor of a niche magazine that publishes only the best, high-quality articles that appeal to a specific audience. Ineffective content curation is like spam. You put a little of everything into the mix – especially trending viral stories! – and hope something sticks with somebody. Or, you just […]

24 Apr 2014

Hey, marketing leaders, do you know where your website project is?

Hey, marketing leaders, do you know where your website project is?

Your website is the #1 strategic communications vehicle for your company. It may be the first or only place where prospects initiate engagement with your brand, and it’s a precious opportunity to present your company’s messaging in an unfiltered state, exactly the way you want. More than any other medium, your website is your company’s […]

16 Apr 2014

7 website performance problems and how content strategy can help

7 website performance problems and how content strategy can help

When a website is underperforming, one logical response is to consider a redesign. Now, “redesign” can mean different things to different people — from refreshing just the look and feel to reworking certain user interactions or sections to completely re-architecting the structure of the site. The nature of your performance issues will determine the extent […]